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The Open Directory Project

The Open Directory Project (ODP), also known as dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.


  • web directory
    A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • PPC
    Advertising that uses sponsored (paid) listings to drive traffic to a web site.
  • conversion rate
    Percentage of unique visitors who take a desired action upon visiting a website.
  • PageRank
    Method to assign a numerical weighting to each element of a hyperlinked set of documents.
  • search engine
    A system designed to help find information stored on the Web.
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