SERP

Search Engine Results Page

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. SERPs may also contain advertisements, a way for search engines to earn income.

For frequently requested search terms, search engines do not build the SERP afresh each time. Instead, the search engines build the SERP once and save it for subsequent queries. Periodically the search engine crawls the web and rebuilds the SERP to account for new pages, and to re-rank the pages according to the search engine's own algorithm.


  • Changes to a website's code.
  • Percentage of unique visitors who take a desired action upon visiting a website.
  • One of the words used to find matching web pages.
  • The percentage of words on a web page that match a specified set of keywords.
  • A program or automated script which browses the Web in a methodical, automated manner.

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Contact us for a search engine optimization quote or for any of your web marketing needs and web marketing questions.
 

Our Address

Website Hits
25480 Telegraph Rd.
Southfield, MI
48034
 
United States
+1 248 283 0834 (Tel)