http://www.websitehits.com/taxonomy/term/7/0 Improving the number and/or quality of visitors to a web site from search engines. en http://www.websitehits.com/search-engine-optimization <p><a class="glossary-term" href="/seo-terms-and-definitions/search-engine"><acronym title="search engine: A system designed to help find information stored on the Web.">Search engine</acronym></a> optimization (<a class="glossary-term" href="/seo-terms-and-definitions/seo"><acronym title="SEO: Improving the number and/or quality of visitors to a web site from search engines.">SEO</acronym></a>) is a subset of <a class="glossary-term" href="/seo-terms-and-definitions/sem"><acronym title="SEM: Marketing methods designed increase the visibility of a website in search engine results pages.">search engine marketing</acronym></a>, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.</p> <p><a class="glossary-term" href="/seo-terms-and-definitions/search-engine"><acronym title="search engine: A system designed to help find information stored on the Web.">Search engines</acronym></a> display different kinds of listings on a <a class="glossary-term" href="/seo-terms-and-definitions/serp"><acronym title="SERP: The listing of web pages returned by a search engine in response to a keyword query.">search engine results page</acronym></a> (<a class="glossary-term" href="/seo-terms-and-definitions/serp"><acronym title="SERP: The listing of web pages returned by a search engine in response to a keyword query.">SERP</acronym></a>), including paid advertising in the form of <a class="glossary-term" href="/seo-terms-and-definitions/ppc"><acronym title="PPC: Advertising that uses sponsored (paid) listings to drive traffic to a web site.">pay per click</acronym></a> advertisements and <a class="glossary-term" href="/seo-terms-and-definitions/paid-inclusion"><acronym title="paid inclusion: A fee that guarantees a website is included in a directory or search engine.">paid inclusion</acronym></a> listings, as well as unpaid organic search results and <a class="glossary-term" href="/seo-terms-and-definitions/keyword"><acronym title="keyword: One of the words used to find matching web pages.">keywords</acronym></a> specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site's listings in the organic search results.</p> <p>SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific <a class="glossary-term" href="/seo-terms-and-definitions/keyword"><acronym title="keyword: One of the words used to find matching web pages.">keyword</acronym></a> leads to a desired <a class="glossary-term" href="/seo-terms-and-definitions/conversion-rate"><acronym title="conversion rate: Percentage of unique visitors who take a desired action upon visiting a website.">conversion action</acronym></a>, such as making a purchase or requesting further information.</p> SEO Thu, 9 Nov 2006 15:17:52 -0500 joseph 17 at http://www.websitehits.com