http://www.websitehits.com/taxonomy/term/8/0 Marketing methods designed increase the visibility of a website in search engine results pages. en http://www.websitehits.com/search-engine-marketing <p>In Internet marketing, <a class="glossary-term" href="/seo-terms-and-definitions/search-engine"><acronym title="search engine: A system designed to help find information stored on the Web.">search engine</acronym></a> marketing, or <a class="glossary-term" href="/seo-terms-and-definitions/sem"><acronym title="SEM: Marketing methods designed increase the visibility of a website in search engine results pages.">SEM</acronym></a>, is a set of marketing methods to increase the visibility of a website in <a class="glossary-term" href="/seo-terms-and-definitions/serp"><acronym title="SERP: The listing of web pages returned by a search engine in response to a keyword query.">search engine results pages</acronym></a> (<a class="glossary-term" href="/seo-terms-and-definitions/serp"><acronym title="SERP: The listing of web pages returned by a search engine in response to a keyword query.">SERPs</acronym></a>). The three main methods of SEM are:</p> <ol> <li><a class="glossary-term" href="/seo-terms-and-definitions/seo"><acronym title="SEO: Improving the number and/or quality of visitors to a web site from search engines.">Search engine optimization</acronym></a> attempts to improve rankings for relevant <a class="glossary-term" href="/seo-terms-and-definitions/keyword"><acronym title="keyword: One of the words used to find matching web pages.">keywords</acronym></a> in search results by improving a web site's structure and content <li><a class="glossary-term" href="/seo-terms-and-definitions/ppc"><acronym title="PPC: Advertising that uses sponsored (paid) listings to drive traffic to a web site.">Pay per click</acronym></a> advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. <li><a class="glossary-term" href="/seo-terms-and-definitions/paid-inclusion"><acronym title="paid inclusion: A fee that guarantees a website is included in a directory or search engine.">Paid inclusion</acronym></a> can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006, Google does not offer this service.<br /> <p><a href="http://www.websitehits.com/search-engine-marketing">read more</a></p> SEM Thu, 9 Nov 2006 15:13:45 -0500 joseph 16 at http://www.websitehits.com