SEM

Search Engine Marketing

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:

  1. Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure and content
  2. Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
  3. Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006, Google does not offer this service.

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  • Advertising that uses sponsored (paid) listings to drive traffic to a web site.
  • One of the words used to find matching web pages.
  • A company specializing in SEO for the Google search.
  • Changes to a website's code.
  • Method to assign a numerical weighting to each element of a hyperlinked set of documents.

Contact Us

Contact us for a search engine optimization quote or for any of your web marketing needs and web marketing questions.
 

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25480 Telegraph Rd.
Southfield, MI
48034
 
United States
+1 248 283 0834 (Tel)