http://www.websitehits.com/taxonomy/term/14/0 Advertising that uses sponsored (paid) listings to drive traffic to a web site. en http://www.websitehits.com/pay-per-click <p><a class="glossary-term" href="/seo-terms-and-definitions/ppc"><acronym title="PPC: Advertising that uses sponsored (paid) listings to drive traffic to a web site.">Pay per click</acronym></a> (<a class="glossary-term" href="/seo-terms-and-definitions/ppc"><acronym title="PPC: Advertising that uses sponsored (paid) listings to drive traffic to a web site.">PPC</acronym></a>) is an advertising technique used on websites, advertising networks, and <a class="glossary-term" href="/seo-terms-and-definitions/search-engine"><acronym title="search engine: A system designed to help find information stored on the Web.">search engines</acronym></a>.</p> <p>Advertisers bid on "<a class="glossary-term" href="/seo-terms-and-definitions/keyword"><acronym title="keyword: One of the words used to find matching web pages.">keywords</acronym></a>" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the <a class="glossary-term" href="/seo-terms-and-definitions/keyword"><acronym title="keyword: One of the words used to find matching web pages.">keyword</acronym></a> "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page.</p> <p><a href="http://www.websitehits.com/pay-per-click">read more</a></p> PPC Thu, 9 Nov 2006 15:03:48 -0500 joseph 13 at http://www.websitehits.com