PPC

Pay Per Click

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page.

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  • A open content directory of links that is constructed and maintained by a community of volunteer editors.
  • A company specializing in SEO for the Google search.
  • The percentage of words on a web page that match a specified set of keywords.
  • Percentage of unique visitors who take a desired action upon visiting a website.
  • One of the words used to find matching web pages.

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48034
 
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