PPC

Pay Per Click

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page.

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  • Changes to a website's code.
  • The percentage of words on a web page that match a specified set of keywords.
  • A company specializing in SEO for the Google search.
  • The listing of web pages returned by a search engine in response to a keyword query.
  • Method to assign a numerical weighting to each element of a hyperlinked set of documents.

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