paid inclusion

Paid Inclusion

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and a little recently, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

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  • The percentage of words on a web page that match a specified set of keywords.
  • Improving the number and/or quality of visitors to a web site from search engines.
  • A program or automated script which browses the Web in a methodical, automated manner.
  • Marketing methods designed increase the visibility of a website in search engine results pages.
  • A system designed to help find information stored on the Web.

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