off page factors

Off Page Factors

With regard to Google, "off page" factors (like anchor text and PageRank) are utilized for search engine optimization. One "off page" technique that works particularly well is Google bombing in which websites link to another site using a particular phrase in the anchor text, in order to give the site a high ranking when the word is searched for.


  • The listing of web pages returned by a search engine in response to a keyword query.
  • Changes to a website's code.
  • Websites that can be effectively optimised for the search engines.
  • A open content directory of links that is constructed and maintained by a community of volunteer editors.
  • Method to assign a numerical weighting to each element of a hyperlinked set of documents.

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