off page factors

Off Page Factors

With regard to Google, "off page" factors (like anchor text and PageRank) are utilized for search engine optimization. One "off page" technique that works particularly well is Google bombing in which websites link to another site using a particular phrase in the anchor text, in order to give the site a high ranking when the word is searched for.


  • Advertising that uses sponsored (paid) listings to drive traffic to a web site.
  • Marketing methods designed increase the visibility of a website in search engine results pages.
  • Provide information about a given webpage to help search engines catagorize them correctly.
  • One of the words used to find matching web pages.
  • Getting links from other sites.

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