off page factors

Off Page Factors

With regard to Google, "off page" factors (like anchor text and PageRank) are utilized for search engine optimization. One "off page" technique that works particularly well is Google bombing in which websites link to another site using a particular phrase in the anchor text, in order to give the site a high ranking when the word is searched for.


  • A company specializing in SEO for the Google search.
  • A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • A system designed to help find information stored on the Web.
  • A fee that guarantees a website is included in a directory or search engine.
  • A open content directory of links that is constructed and maintained by a community of volunteer editors.

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