The Open Directory Project

The Open Directory Project (ODP), also known as dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.

  • Memorable name to stand in for numeric addresses to website location.
  • The language used in creating web pages.
  • Google's pay per click advertising product.
  • Getting links from other sites.
  • Marketing methods designed increase the visibility of a website in search engine results pages.

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