keyword density

Keyword Density

Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.


  • Method to assign a numerical weighting to each element of a hyperlinked set of documents.
  • A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • Changes to a website's code.
  • Getting links from other sites.
  • A fee that guarantees a website is included in a directory or search engine.

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