keyword density

Keyword Density

Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.


  • Changes to a website's code.
  • A program or automated script which browses the Web in a methodical, automated manner.
  • Marketing methods designed increase the visibility of a website in search engine results pages.
  • Google's pay per click advertising product.
  • Websites that can be effectively optimised for the search engines.

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