In computing, HyperText Markup Language (HTML) is a predominant markup language for the creation of web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML can also describe, to some degree, the appearance and semantics of a document, and can provide additional cues, such as embedded scripting language code, that can affect the behavior of web browsers and other HTML processors.


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  • Percentage of unique visitors who take a desired action upon visiting a website.
  • Websites that can be effectively optimised for the search engines.
  • Google's pay per click advertising product.
  • A fee that guarantees a website is included in a directory or search engine.
  • A web page reached after clicking a link or advertisement.

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