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conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • PPC
    Advertising that uses sponsored (paid) listings to drive traffic to a web site.
  • off page factors
    Getting links from other sites.
  • spider
    A program or automated script which browses the Web in a methodical, automated manner.
  • search engine
    A system designed to help find information stored on the Web.
  • meta tags
    Provide information about a given webpage to help search engines catagorize them correctly.
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