conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • Advertising that uses sponsored (paid) listings to drive traffic to a web site.
  • Improving the number and/or quality of visitors to a web site from search engines.
  • A system designed to help find information stored on the Web.
  • Google's pay per click advertising product.
  • A web page reached after clicking a link or advertisement.

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