conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • The percentage of words on a web page that match a specified set of keywords.
  • Changes to a website's code.
  • The listing of web pages returned by a search engine in response to a keyword query.
  • A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • A program or automated script which browses the Web in a methodical, automated manner.

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