conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • Websites that can be effectively optimised for the search engines.
  • The percentage of words on a web page that match a specified set of keywords.
  • Provide information about a given webpage to help search engines catagorize them correctly.
  • One of the words used to find matching web pages.
  • Changes to a website's code.

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