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conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • SEM
    Marketing methods designed increase the visibility of a website in search engine results pages.
  • SERP
    The listing of web pages returned by a search engine in response to a keyword query.
  • web directory
    A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • domain name
    Memorable name to stand in for numeric addresses to website location.
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