conversion rate

Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • A program or automated script which browses the Web in a methodical, automated manner.
  • Getting links from other sites.
  • Percentage of unique visitors who take a desired action upon visiting a website.
  • Improving the number and/or quality of visitors to a web site from search engines.

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