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AdWords

About Google AdWords

AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.


  • SERP
    The listing of web pages returned by a search engine in response to a keyword query.
  • ODP
    A open content directory of links that is constructed and maintained by a community of volunteer editors.
  • html
    The language used in creating web pages.
  • SEO
    Improving the number and/or quality of visitors to a web site from search engines.
  • keyword
    One of the words used to find matching web pages.
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