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Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • keyword
    One of the words used to find matching web pages.
  • on page factors
    Changes to a website's code.
  • PageRank
    Method to assign a numerical weighting to each element of a hyperlinked set of documents.
  • web directory
    A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links.
  • landing page
    A web page reached after clicking a link or advertisement.
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