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Conversion Rate

In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.


  • keyword density
    The percentage of words on a web page that match a specified set of keywords.
  • domain name
    Memorable name to stand in for numeric addresses to website location.
  • AdWords
    Google's pay per click advertising product.
  • SEM
    Marketing methods designed increase the visibility of a website in search engine results pages.
  • paid inclusion
    A fee that guarantees a website is included in a directory or search engine.
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